McCormick Flavor Forecast 2008-2013
As a global leader in flavor with a family of brands in 100 countries, McCormick® has been on the forefront of identifying emerging culinary trends with our signature Flavor Forecast®. Since 2000, this annual report has played a distinctive role in shaping the future of flavor. An extension of McCormick’s leadership in the food industry, the release of each Flavor Forecast is highly anticipated, acting as a catalyst for innovation among food manufacturers and foodservice professionals alike. Flavors showcased in past reports have moved once-edgy ingredients into mainstream popularity.
Developing the Flavor Forecast involves a year-long process of culinary exploration, data discovery, and insight development. An international group of McCormick experts—including chefs, sensory scientists, trend trackers and food technologists—collaborated to identify the trends and flavors highlighted in this annual effort. During a rigorous vetting process, the Flavor Forecast team held a global summit to establish possible themes, pooling insights and expertise from McCormick’s regional locations, spanning Asia, Australia, Europe, Africa, Latin America and North America.
As the art and science of flavor continues to evolve, McCormick, through the Flavor Forecast, will stay on the forefront, shaping the tastes and food experiences of the future—a hallmark of our passion for flavor